Facebook Promos. What I’ve learned and paying it forward!

I have a great mix of people reading my blog. Some of you are authors, musicians, artists, models, others are fellow pop culture geeks, readers, friends, family…you get the idea.

This post is probably more for authors, but anyone who uses the internet to advertise can probably pick up a tip or two.

As you know, I’ve been promoting a few books hardcore the last couple of months on Facebook. I don’t have a large budget, so this should be helpful to people in similar circumstance.

Here’s what I used, how it works, and the results I got.

Facebook –Events, Ads, and Groups:

Hosting an Event on Facebook is a great way to make new friends, promote your brand, and even make some sales depending on what you have to offer.

Two weeks before my latest book release, I set up an Event Party. I invited lots of friends and family, and ask my fellow publishing house authors and author friends to help me spread the word. 172 people, half of which I didn’t know prior, clicked to “Join the Event”. For my first ever event, I thought I did rather well.

One week before the book release, I had a daily giveaway via donated ebooks from author friends. This helped to generate buzz and readers invited other readers. Awesome!

On the day of the Event, I had a 4 hour window of giveaways, with a new prize every half hour, and promoted my grand prize drawing. Anyone who wanted the grand prize was asked to leave their purchase code for the book in the comments! I was skeptical about doing this, but it generated more sales that I ever imagined! The party was a lot of fun, I sold books, and gained new readers. Win-Win!

During the Event Day and several days after I ran two different Facebook promotion. One was a sponsored ad and the other boosted specific posts I had on my Author page to gain visibility among my followers.

The minimum magic budget seems to be $5 per day for me. The good thing about Facebook is that you can set daily and lifetime limits so you won’t go over a certain amount. Facebook will also bill you at a specific dollar point if you ask them to. Learning Facebook ads can take some time, but there are help sections, videos on the internet, and friends out there who can help you, but it’s best to learn the basics it on your own first. The main thing to know is you can BID for Impressions, Engagements, and Clicks.

Impressions are usually by the thousand and are basically a fly by advertisement, it will show up 1000 times on a web page. This helps you show up more, but not necessarily get the attention you want.

Engagements are when people like, comment, or share the post.

Clicks are for when people physically click the link you have in the ad, which usually takes you to another webpage where someone can buy your product.

Each product and ad are different. Getting clicks is more expensive but so far in my experience more effective, but on occasion I do change it up to get it in front of different people. You can change the add constantly, switching from Impression to Engagements to Clicks and back. You can also keep track of this on your own with trackable url links. I use smart url. It will show you the number of time each link you set up is clicked. I highly recommend it to help keep track of any promos you do.

Lastly, posting in Facebook Groups can be helpful, too, if done right. The key is to find promotion or advertising groups for your products. There are many out there and most are open to everyone.

Facebook puts all your groups in a list with the most recently accessed ones up top. If you are posting multiple posts, pay attention to this list. Start on the bottom and work your way up.

When you get to each group, READ THE ABOUT SECTION FIRST! Make sure they allow promotions and advertising. Some groups are just for networking and not promotion. Next, scroll down a for a few seconds to make sure you haven’t posted recently. If you spam groups multiple times a day for days in a row they may kick you out. They are trying to help all authors and don’t want any one person clogging up the groups with multiple posts.

Above and beyond the promotions listed above on Facebook, you also have your personal profile and Fan Page to help you promote with no additional costs. Branching out beyond Facebook to Twitter, Google+, and other social media outlets may be right for you, too, and if you’re just getting started, check out my helpful guide here: http://www.jennnixon.com/facebook-twitter-pinterest-oh-my-socia/

Hope this helps a bit and remember to pay it forward. 🙂

Online Book Release Party July 10th!

In celebration of Tiva Boon: Royal Guardian’s publication date on July 10th & 11th, I’ll be hosting an online Release Party from 4pm to 8pm EST on July 10th! There will be dozens on giveaways, including two grand prizes: a $15 gift card to Amazon plus an ebook prize pack and the second is an MP3 player and ebook prize pack.

Please join me on Facebook for more info! https://www.facebook.com/events/293417760826659/

Not on Facebook? Don’t worry, I’ll have flash giveaways all day on all my social media platforms including this blog, so be sure to check back in a couple of weeks!!

Good luck to everyone!!

Facebook, Twitter, & Pinterest-Oh My! Social Networking for Beginners.

Many authors have websites these days, but social networks
are tools to help you make friends, follow other authors, agents, editors, as
well as help you to build a reader base regardless if you are pre-published or
a best seller.
While we can’t be all things to all people, there are many
great places on the internet where you can connect with the right people.
The most important thing is to do something that you enjoy. You don’t need to
be on 15 different social networking sites to find people, use the ones you are
comfortable with and can update on a regular basis.
I am no expert, but I’ve complied a short list of the main
social networking sites people are using these days and hope you find the
information helpful!
Facebook – www.facebook.com – Facebook is the new
Myspace, for the older kids, some say. Facebook  is an update status
generated service. When you post information on your “Timeline” all the people
you are connected with, in theory, will see your post.
On Facebook, you can add applications, poke people with cute
avatars, add your interests in little display boxes, and find out who shares
your likes and dislikes. While Facebook doesn’t have its own blog section, you
can feed any blog into your notes section so your blog can be visible to any
friends you have here.
Facebook also has groups and communities as well as “Fan”
pages. The Pages also let you schedule your posts, just be sure that you are
checking back during the day to respond to comments! The more you post here,
the better your chances of growing a large audience in the future.
*Jenn Tip* Start creating lists. I have several: Family,
Publishing Industry, Work Friends…etc. Having these lists can be a time saver
and a life saver. In your status update section you have the ability to
determine who can see your status updates. This is also helpful when you want
to send messages to specific groups.
Twitter – www.twitter.com – Facebook has a status
update section on your main page. This allows you to tell friends what you’re
doing, ask a quick question, or inform readers of release dates, contests, etc.
Twitter is a constant stream of status updates. 140 characters are all you get
per post, but the instant interaction and feedback can be lots of fun!
On Twitter, you can follow people, follow trends using
hastags (#), and communicate in a split second with anyone currently online in
Twitter. Twitter also allows you to customize your page slightly, and gives you
a 140 character private Direct Message to your friends.
*Jenn Tip* You can create lists on Twitter too. They are
wonderful. Another tip, try not to re-tweet a dozen things at once. Use
TweetDeck or Hootsuite to schedule a nice steady stream of data for your
followers. Nothing is worse than seeing 20 RT’s from one person clogging up the
time stream.
Goodreadswww.goodreads.com – “Goodreads is the largest site for
readers and book recommendations in the world.” Yep, that’s a true
statement. This site connects readers with authors. Here, as an author, you can
host giveaways & contests, upload excerpts, whole ebooks, videos, and even
participate and create your own groups. Take your time learning about Goodreads
if you are an author. An author has a special account and can also place ads on
the site linking to your books.
www.paper.li – Paper.Li is an online newspaper
which collects data from your other social media outlets and puts it together on a cute webpage-in a news format style. It’s free and rather
simple to set up. You can specify which type of data you want to include, who
you want to include, and how often it is published online. Others can follow
your online paper, and it can also be delivered newsletter style to anyone who
follows you.
Pinterestwww.pinterest.com – One of the newer kids
on the block, Pinterest, is quickly becoming the new online addiction. “Pinterest
is a tool for collecting and organizing things you love.” Basically, Pinterest
is an online bulletin/corkboard. Here you can create categories for your
interests such as recipes, books, pictures, places, and more. When you connect
to other users, you can view, “like”, and share images from one board to
*Jenn Tip*
Pinterest can automatically update your Facebook/Twitter timelines. Be sure to
turn it off if you are on here all the time otherwise every time you do
something on Pinterest it will show up and clog your timeline.
Triberrwww.triberr.com – Triberr is a blog audience amplifier.
This one is a little bit tricky, so it’s best to read the tutorials to get a
full grasp on what it can do for you. However, here are a few things to know.
1. You must blog. 2. You must belong to a tribe. 3. You need to have
Twitter.  Triberr, via the members of the
tribe you belong to, will send out Tweets alerting others to your newest blog
post. Many writers groups & publishers are already taking advantage of
this, but you can always join other tribes. Plenty of people are looking for “tribemates”.
*Jenn Tip* If you have a large tribe, you’ll have a lot of
posts to approve. Make sure your settings are correct and you are sending the
posts on a time delay. There is nothing worse than seeing 20+ Triberr posts in
a row from a friend’s Twitter account!
Klout – www.klout.com “Klout’s mission is to
empower every person by unlocking their influence.” I’m still learning about
this one, but from what I’ve gathered, the more friends you have on Twitter and
Facebook, and the more they interact with you, the better your “influence”
Klout number is.
There are a bunch more out there like Tumblr, Google+, Get Glue, Scribd, some of which are strictly interactive
sites, but others can be great tools for marketing.

The majority of the social media outlets above allow you to share data from one
program to another. For example, on my Facebook Author Page, if I post there,
it automatically goes to my Twitter, which in turns posts on my Amazon Author Page, Goodreads, LinkedIn (The business Facebook), My
Blog & Website, as well as good old Myspace just to keep a presence there.
So one post from you can end up on a few different site,
finding more people to connect with and helping you make new friends and readers.
Remember, when getting involved in any online endeavor it’s
best to read all of the regulations, terms, and conditions associated with the
site. Many of these networks also have FAQ sections so you can learn about all
of their applications and services.
Feel free to add me as your “friend” I’m always happy to
meet new people!
Happy Networking!